![]() Named for a medieval catapult, Trebuchet launched into the digital world in 1996. The name is a combination of “verdant” meaning “green” plus the name “Ana.” 4. The characters are tall and wide with proportional shaping and spacing.įun fact: this font was named after the original designer’s child. If readability is a top priority, Verdana is an excellent choice. Compared to modern fonts, it’s not as easy to read and is not generally web appropriate. Times New Roman is a relic of a bygone era. Its characters are condensed and the lowercase letters are tall with short ascenders and descenders. The serif-heavy Times New Roman was introduced as the modern version of the Times font. Times font originates from the British newspaper of the same name. Traditionally, it’s been known as the standard font for academic papers. If you used Microsoft Word back in the day, you may have noticed Times New Roman was the default font. This classic font is suited for online newspapers and magazines as it makes long blocks of text easy on the reader’s eyes. Georgia’s lowercase numbers are taller, and the characters are thicker. It’s styled after the early Scotch-Roman lettering. Georgia is a serif font design introduced by Microsoft in 1993. Let’s examine a line up of the usual suspects. However, popular email programs like Gmail and Outlook will allow display from a much wider selection known as “web fonts.” More on that later. These universal fonts are known as Arial, Courier New, Georgia, Times New Roman, and Verdana. Of the thousands of font creations, only a handful have been adopted collectively by the mainstream. “System fonts”, also known as “web safe fonts”, are fonts that can be displayed on all devices or within any application. They aren’t about personality, they are about utility. With web and mobile applications, a default font is chosen for you (or an alternative can be selected from a short list). While it might be charming to compose an email with handwritten style fonts, it’s just not practical. Not all font families are included in the email space. Some fonts are utilitarian, and others are exaggerated for special uses like graphic design. To organize this immense collection of fonts, they are sorted among the categories: serif, sans serif, display, handwriting, or monospace. Other font tips to increase conversions.How to choose the best font for your email.We recommend using web safe fonts for your outgoing communications that use custom code. If no fallback font is chosen, the contact will see Times New Roman instead. If you like, you can provide a fallback font in addition to your custom font when you build your custom-coded email as a safeguard. This means that contacts may not see your custom font when they open your email. Your custom font may not be supported by your contacts’ email service providers.Custom fonts cannot be uploaded into the font selector in the drag and drop email designer. You will need to create your own custom-coded HTML email or use an HTML block in the drag-and-drop designer in order to add your custom font.However, if it is essential to use your own custom font, there are a few important items to keep in mind: Our drag-and-drop email designer offers a variety of fonts that are accepted by most email service providers, which means most (if not all contacts) will see the correct font in your email. While it’s possible to use custom fonts in your outgoing communications, it is not recommended as a best practice.
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